CV
Profile
I’m a human-centered designer, specializing in strategic product and content experiences that engage, inform, and delight.
From adaptive websites, to mobile apps, and through to connected device experiences, I design and lead cross-functionally, fostering easy partnerships with multidisciplinary teams and subject matter experts.
It’s a great fit when our work helps people to reach meaningful goals, inspires curiosity, and promotes empathy and equality.
Holistic, strategic product vision and experience roadmapping
Scalable, data-driven engagement & personalization
Product, service, and content ecosystems and workflows
Cross-functional collaboration and alignment
Written, visual, and multimedia storytelling
UX and content design and management
Internal team building and talent partnerships
Design research and customer insights
Experience
Sr. Director, Content
Hatch
Palo Alto, CA, Remote from Boston, MA, 2022
Group leadership and design direction for subscription product and connected device experiences for relaxation and sleep.
Spearheaded the design, experience strategy, and production oversight for a cloud-based audio subscription service and multi-device ecosystem serving over 2 million members.
Developed and implemented cross-functional processes with Product Management, Research, Engineering, and Design to drive positive customer outcomes via strategic content programming.
Managed a multidisciplinary content team and developed end-to-end production and publishing processes.
Wrote and produced exemplary content experiences and sourcing and onboarding contributing partners and SMEs.
Owned and delivered the content experience vision, roadmap, and messaging frameworks.
Product Owner, Content Experience
Bose Corporation
Framingham, MA, 2018-2022
Sync Project was acquired by Bose, where I provided cross-functional design leadership and product management for therapeutic content and connected device experiences.
Launched two generations of the acclaimed Bose Sleepbuds and produced content-centric copy, visual, and audio assets for product sold to 3M+ customers in 45 countries.
Led cross-functional, data-driven design and research for personalized audio content interventions.
Collaborated with clinical subject matter experts to inform therapeutic approach, messaging, and research.
Designed and implemented cross-functional methodologies and practices between Product Management, Advanced Research, Software Engineering, Acoustic Engineering, UX, and Industrial Design.
Owned and delivered the content vision, roadmap, and language frameworks while promoting positive customer outcomes via strategic content programming.
Designed and implemented novel audio technology IP and related end-to-end content production and publishing processes.
Provided oversight, work stream guidance, and mentorship for researchers, engineers, and designers.
Design Director
Sync Project
Boston, MA, 2016-2018
Design direction for a new class of audio technologies and connected device applications, including generative content and conversational interface (CUI).
Sync Project was acquired by Bose Corporation in 2018.
Owned end-to-end product planning, UX, and design for highly personalized, content-centric, therapeutic mobile and web applications.
Developed learning and interactive models for therapeutic content in partnership with subject matter experts, including the Berklee Music Therapy Chair and the Center for Mindfulness at UMass.
Designed conversational content and interfaces for chatbots, Alexa, and Slack. Launched the first-ever chatbot for functional audio to promote focus, sleep, and exercise.
Developed novel IP with Unwind, a mobile and cloud-based generative & adaptive audio system, designed to react in realtime to biometric signals, providing therapeutic listening experiences to promote rest, relaxation, and pain relief.
Developed company brand and voice across all products and media impressions.
Managed iOS, Android, and mobile web UX and visual UI design.
Produced writing, visual ID, and multimedia for content marketing.
Founder, Director
JM Creative
Boston, MA, 2011 -2016
My design consultancy, offering experience design leadership for mobile apps and responsive web products and services.
I enjoyed long-term partnerships with some of Boston’s top startups and design agencies. Clients and projects included:
iFactory (consumer, health, higher ed websites)
Phillips Exeter Academy, Bennington, Intersystems, Justice Resource Institute, Salem State University, Tippie College of Business, Harvard Business School, USC, and more.
Mad+Pow (healthcare, mLearning)
Jones and Bartlett, Humana
Intrepid Pursuits (strategy, mLearning, mobile apps)
Pluralsight, Club Foreman
Delivered written strategic briefs, user stories, and product requirements
Created narratives, journeys, and in-product copy for mobile and web
Developed content categorization and navigation frameworks
Prioritized and designed workflows for agile design and build team implementation
Delivered high-fidelity wireframes and final screen designs for mobile and responsive web products
VP, Creative Director
Brand Interactive Agencies
Prior to starting my consultancy, I enjoyed VP Creative and UX leadership roles in some of Boston’s top brand and interactive agencies.
VP, Creative Director / Hill Holiday / 2010 – 2011
VP, Creative Director / Digital Influence Group / 2009 - 2010
VP, Creative Director / Digitas / 2003 – 2009
Modeled, hired, and managed multidisciplinary teams.
Developed and implemented innovative cross-functional UX practices.
Delivered product and brand innovation and impact through strategic service design and media applications.
Hands-on design and leadership of online enterprise and consumer services and experiences for Liberty Mutual, AT&T, AOL, Sirius/XM, Bank of America, Duracell, Sony, IBM, Duracell, Olay, Downy, and Tide, GMC, IHG (Holiday Inn, Candlewood, Intercontinental, Hotel Indigo), FedEx, Blue Cross Blue Shield, Harvard Pilgrim, and more.
Jeff not only brought and drove the creative vision, he was also willing and able to perform the hard, interdisciplinary, hands on work necessary to achieve it.
– Rob Haslinger, Manager, Data Science & Analytics
My experience with Jeff as a creative leader in the wellness digital space helped shape my own design mantra when problem solving. His depth in experience for UX and mindfulness was demonstrated countless times while working together. I highly recommend Jeff as a fantastic asset to any digital team.
– Virginia Wood, Sr Product Designer
Jeff is a one-in-a-thousand creative professional. A gifted communicator, designer and consultant, he has an uncanny ability to dive into the heart of a user experience problem, simplify complexity, and then strategically align solutions to organizational brand needs. At iFactory, we had come to struggle on an account involving a top tier/#1 ranked educational institution. Jeff was able to jump in with minimal prep and background to help us clear our thoughts and to dramatically improve our strategic counsel. If I were starting a company, or trying to bring my team to another level, he's be at the top of my hiring list.
– Alen Yen, iFactory President, Creative Director
Jeff is the perfect balance of manager, creative thinker and technology guru.
Every time Jeff and I worked together, I knew he would "save the day,” coming up with the best solutions possible for our clients and delivering outstanding work on time. Jeff is also a reliable calm in the storm, definitely someone you want on your team! Jeff is the perfect balance of manager, creative thinker and technology guru.
– Jennifer Donovan, Business Operations and Delivery Leader
Jeff can work side by side with technical contributors to deliver technically complex products. Despite our wildly different skill sets…we had an extremely effective collaboration.
– Rob Haslinger, Manager, Data Science & Analytics
Jeff is one of the few people I can trust equally as a partner in a recording studio, design studio or meeting room.
I recommend Jeff, without hesitation, for any design or UX opportunity, as well as any compositional and musical opportunity, especially when they relate to digital media, commercial applications and the web.
– Chuck Pukmel, Senior Product Manager